Your online reputation means everything to your business. If you notice that you are getting negative results in your Google results, or your business is suffering from critical reviews, then you should hire an online reputation management company. However, choosing a quality firm that you can trust completely is not a walk in the park? Here are some tips to help you select the best company:
Conduct a good online search
If you decide that you will hire an ORM firm your first stop should be an online search. Never go for companies that spend too much for advertisement. A recent study revealed that the terms online reputation management receives more than almost ten thousand searches every month. This means that the search is valuable, and many companies in this industry will put their advertisements there. Do not fall victim for these tricks. Just stroll to get the organic searches below. You will most probably find good companies there.
Contact the ORM firms
When you are done with your search, then next step is to communicate with the few companies you have selected.
Understand all the ORM sales materials
After you have had a chat with your sales representative, you will have the best opportunity to look at their sales materials. They might give you a case study, a simple proposal or may be an outline of what a campaign from the company looks like. Ensure that you are extremely diligent in your review process.
Does the firm boast of quantity or quality?
If you are looking for a company that will fix your search results, stay away from companies that will promise you specific numbers. This will mean that the firm lacks Google understanding, and they will not have the flexibility needed when an opportunity arises. Go for companies that are offering quality services just to be on the safe side.
Understand your contract
When you choose your ORM firm, you will have to sign a contract. The most important thing is to ensure that you understand all the terms of your contract so that you do not face any problems in the future.