Mobile World Live recently reported on some big news for anyone in Spain. Or, really, anyone interested in the cellphone market. Because while the story itself is centered on Spain, the company it’s looking at is international. The story looks at the recent expansion of cellphone provider FreedomPop into Spain. For those unfamiliar with FreedomPop, they’re a company offering a unique voice in an otherwise often homogeneous world of cellphone providers. Most of the companies within the industry offer a fairly similar set of service plans. But FreedomPop is unique in the way that it both carefully analyzes individual markets and also tries to offer as low priced a plan as possible. In fact, the company’s name showcases what they’re always striving toward. FreedomPop tries to offer up as much free service as possible.
FreedomPop offers a limited amount of free data, texts and voice service in every country they operate within. Saying that this is unprecedented would be an understatement. The company has also gone to great lengths to try and provide refurbished phones at greatly reduced prices to their customers. Basically, they’re one of the few companies whose actions actually match up to claims of wanting to save their customers money. But one of the most impressive aspects of FreedomPop has come from their interest in really meeting the particular demands of various areas. Every country has unique ways of approaching phone service. And FreedomPop has demonstrated that paying attention to these trends can mean big savings for their customers.
In this particular case, FreedomPop noticed that the WhatsApp program had an impressive foothold in Spain. The app is responsible for a full 90% of texts within the country. FreedomPop quickly realized that this was a great way to gain an instant foothold. As such, FreedomPop has begun offering free calls and texting when using WhatsApp. This allows them to offer very cost effective service within the area. And all of this with a familiar user interface that people in Spain are already used to.
Check out this review of FreedomPop