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Fabletics Tried a New Method for Selling Clothes

Since Fabletics first came onto the fashion scene, they were able to make a difference for people who wanted the best clothing opportunities. They were a company that was easy for people to shop with and they made a difference for everyone who shopped with them. The people who created the company made sure they were doing all the right things so others would have a chance to try their best with the fashion they had to offer. They wanted to get every outfit right so they didn’t have to worry about what it would be like to actually have to return clothes because they weren’t right.


The first thing the company did was set up a style quiz. This would help them have a better insight into what their customers were doing and what they were interested in. Since they knew this information about the people who they were dealing with, they felt confident they’d be able to find the best clothes for them. Since Fabletics knew what the people wanted, they could pick out the perfect outfit. If people had the perfect outfit, they wouldn’t have to worry about having the clothes returned because they weren’t right.


Fabletics also wanted to make sure they were inclusive of the people who they were offering clothes to. They wanted every woman to be able to shop with them so they chose to include extended sizes and different color options to suit many different needs. The brand has expanded a lot since they first started and this is what made it happen. They knew what people wanted and they were able to satisfy those demands based on the different things they had to offer them. It helped them have a better time while they were growing their business.


Now that Fabletics is a huge brand, many people think they are going to stop their growth. People who are close to the company, like Kate Hudson, know the brand won’t stop. They want to be at the top. They want to beat Amazon. They want to be the number one clothing retailer. For that reason, they’re going to expand into mall markets and in other areas of shopping. They have even considered the idea of putting their clothes with other retailers. The brand has grown a lot in the past, but they are now looking at the possibility of exploding so they will be able to make the right choices.

What Separates Kate Hudson’s Fabletics from Amazon?

Amazon is the clear front-runner when it comes to the fashion e-commerce market, leaving just about all others in their wake. To get a clear picture how dominant Amazon really is in this space, of all the thousands of other fashion e-commerce retailers fighting for sales, Amazon gets 20 percent of everything. That being said, Kate Hudson’s Fabletics doesn’t appear to be content mulling around and picking up scraps, having already sold $250 million in women’s clothing online in only three years. This doesn’t appear to be just a fad or passing trend, Kate Hudson’s Fabletics appears to be getting stronger each year.


When you try to get to the bottom of the success of this athleisure brand, all you need do is talk to Hudson about what separates this company from the likes of Amazon. Hudson says that the ultimate success of her brand comes down to reverse showrooming and the amazing perks of the Fabletics membership plan. We start our search for the success of this company by looking inside one of the Fabletics stores at the mall. This is not your average clothing store. Women are here to apply for the membership plan, try on all the workout apparel in the store, and even take the lifestyle quiz.


Once you have tried all the leggings, tank tops, and yoga pants on in the store, then you have to go online to see how everything comes together. As a member of Fabletics, those items you were trying on are moved to your online profile, so you can basically continue shopping the vast online inventory at your convenience. Now that you know how the active-wear fits you inside the store, shopping online just got that much easier. There will be no guessing about the way things fit, so shoppers tend to grab more and more pieces as they surf the Fablectics e-commerce site.


The benefits of Kate Hudson’s Fabletics membership don’t stop there. Membership also includes free shipping for any online orders, your own shopping assistant, and discounted prices on clothing throughout the store. The combination of these perks and the ease of shopping has really resonated with women looking to be treated like valued customers and not just another statistic. Amazon may be in the top spot today in the fashion e-commerce market, but Kate Hudson’s Fabletics seems to be blazing a trail to the top in record time.

Kate Hudson hopes to Inspire Others with Fabletics

When it comes to working out and running errands, it’s all about being comfortable and stylish. It’s hard to find that combination in workout clothes, however. They’re typically only one or the other. That’s not the case at all with Fabletics. Fabletics is clothing that you can wear anytime. They’re perfect for those days when you’re doing work around the house, hitting the gym, running errands, or grabbing lunch with friends. Fabletics has cute clothing in different styles and patterns. There is literally a piece for everyone. From shirts to leggings, Fabletics has it all. One of the best parts about Fabletics is that they have a full range of sizes which accommodate all different body types. Fabletics ranges from XXS to 3X.


Fabletics functions as a subscription based service. People sign up for a small fee to gain access to all sorts of deals. Fabletics is constantly running promotions to keep customers happy. Fabletics isn’t solely online. They have recently opened a string of brick and mortar locations. It was the perfect marketing strategy. Brick and mortar locations offer a knowledgeable staff that is passionate about Fabletics. They are on hand to answer people’s questions about how a subscription-based service works as well as to sign them up.


Many people out there like to try before they buy and these stores are perfect for them. They can get a feel for the materials and how the sizes run. After they find the perfect fit, they can sign up for the subscription-based service so that they never have to miss out. Fabletics has a huge selection online. People can browse for a look that fits their needs and their style. Fabletics is always coming out with new looks so there is never a shortage. People can also mix it up by matching different tops with different leggings.


Kate Hudson has been the leading force behind the success of Fabletics. Chances are that if you’ve seen a Fabletics ad on social media, you’ve seen Hudson. That’s because she stands fully behind her product and wants to show just how good the clothes look on. According to CNBC, Hudson has created a line that is affordable. Hudson said her main motivating force is that she wants people to be healthy. She hopes that her clothes will inspire others to become active because they have clothes that make them comfortable. Overall, Hudson just wants to make other people happy.

Fabletics New Sales Technique Eat Into Amazon’s Share Of The Fashion Market

The Fabletics brand has been a consistently growing force in the fashion industry for the three short years it has been in existence; in fact, the brand has had such a high level of success that its worth after just three years in existence has been estimated at over $250 million. Much of the success of the brand has been reported to have occurred because of the innovative sales and marketing techniques deployed by the company that has developed from an Internet only sales option to the foundation of a number of physical store locations across the U.S.


Award winning actress and Fabletics investor Kate Hudson has played a key role in the development of the brand as she has played a major part in the marketing campaigns for a brand that has already become one of the fastest growing aspirational brands in the U.S. The growth of Fabletics has seen the brand become well known among customers who wish to emulate the lifestyle depicted in marketing campaigns, largely featuring Kate Hudson going about her daily life in a range of clothing designed by the brand.


Alongside the growth of the brand as an aspirational lifestyle provider the company has also sought to develop a reverse showrooming technique that has been described as innovative and a major reason for their success. Showrooming has always been an issue for operators of physical stores, but Fabletics has proven its brick and mortar stores are allowing the brand to become experts in reverse showrooming techniques; around 20 percent of those visiting Fabletics stores join the membership program based Online with a further 30 to 50 percent already Fabletics members when they walk through the doors. The brand’s executives hope customers will try on clothing at the store before buying Online or in the store, whichever choice a customer makes still provides success for the Fabletics brand and the client choosing to live a healthy and active lifestyle.


Looking through the reviews of Fabletics customers provides a glimpse into a group who are more than happy with the role the grand plays in their lives. Cost is obviously a major reason why many customers choose to join the Fabletics membership program as the cost of a new workout outfit each month is often cheaper than purchasing a similar outfit in a physical store; customers also seem pleased with the fact they can pause their membership at any point when they do not feel they need more outfits. Enjoying the high quality fabrics that are reported in many reviews to be thick enough to avoid the tricky see through nature of many yoga pants marks Fabletics out as a positive brand with a high aspiration quality level.

The Purpose Of Fashion With Fabletics

One of the purposes behind fashion is for people to feel beautiful. While any form of clothing is good enough, it is fashion and style that could give an edge to someone. For one thing, people are starting to realize that fashion does have an effect on what one thinks about himself. While a lot of people may think that clothes are just something that is worn to keep people warn and protected from the elements, there are some people that have realized the effect that a well cut and fitted outfit could do in order to improve his sense of self worth.


The most important thing about fashion is that it can be used as a form of self expression. However, the ability for one to express oneself is limited to what is available. The creators of Fabletics realize that. This is one of the reasons that they have taken on the athletic clothing section of the store. They realize that this section of the store does not have a lot of variety when it comes to clothing. Therefore, women do not have that much to choose from in order to come up with their own style. One of the reasons is because that active wear has been created and sold with the belief that there is no room for looking good during a workout. Fabletics has decided to change that.


One of the ways that Fabletics has influenced the active wear industry is by bringing out a form of fashion that is known as athleisure. These types of clothes bring a new form of elegance to the athletic clothing that is worn during workouts. Therefore, women can continue to come up with their own form of self expression with athletic clothes. Therefore, they can continue to feel unique.


After that, Fabletics has come to experience a lot of success because of the business model they share with JustFab. They make sure that they not only market their products but also build relationships with their customers so that they will be able to sell a lot more items than the other stores that deal with fashion. One thing that they do in order to improve on their success is something that is known as reverse showroom. They build their relationships with customers and offer them incentives and discounts so that they will be more willing to shop at the store as opposed to looking for where they can get items at a cheaper price.

Adam Goldenberg Puts The Excellence in Online Fashion With JustFab

Adam Goldenberg might be a young man, but when it comes to establishing a true online presence, some people say he is a veteran branding genius along with his business partner Don Ressler. The pair are the founders of JustFab, an e-commerce fashion retailer that sells subscription memberships. The two are very successful at launching new companies in today’s marketplace and boast an impressive resume.

JustFab sells trendy shoes, handbags, clothing and accessories at affordable prices with excellent quality on Whatever a woman’s style is, JustFab has it and will personalize a boutique filled with individual favorites. When a shopper joins as a VIP member, then the fun begins, with savings up to 30% off regular pricing and the earning of points towards free loyalty items. The variety is quite huge, with more than 1,000 shoe styles to go crazy over. Maybe that is why there are 4 million members worldwide under the JustFab shopping umbrella.

Adam Goldenberg has always possessed a smart entrepreneurial spirit; at age 16, he was already establishing cool companies like Gamer’s Alliance Inc., an advertising network of gaming sites.

JustFab is an L.A. start-up that seems to have found continued success where other competitors have failed. One of the reasons could be the in-house concept. JustFab’s pros design and manufacture the product themselves, which helps them keep an amazing quality at an amazing value to their members.

Buying apparel and accessories online has become a big deal, and Adam Goldenberg sees the wave of the future in e-commerce. He has stated often that in 20 years, half of all shopping will be done online, estimating that another $150 billion is up for grabs in storefront retail. So, Adam Goldenberg and Don Ressler are also planning to set up more brick and mortar stores to cover all their fabulous JustFab bases.

The JustFab umbrella also features more online off-shoots like Fabletics. The company was co-founded by Adam Goldenberg, Don Ressler and actress Kate Hudson. The subscription retailer sells trendy active wear like leggings, tees, tanks, cropped bra tops, yoga pants, swimsuits and comfy dresses.

Fabletics is also in the building process, stating that within five years, they will construct up to 100 Fabletics brick and mortar stores across the United States.

Meantime, watch for JustFab to go public soon. The rumors are circulating, and IPO expert Todd Tappin has been hired as the brand’s chief financial officer.

Just Fab hits $1 billion

Just Fab, Inc. named a new CFO and COO, Tod Tappin, as of June 30,2016, who is known for his IPO transition strategies. His previous position at Rubicon Project, as their CFO and COO, guided them onto the public marketplace in 2014.

JustFab, Inc. is the parent company of Fabletics and Shoedazzle, and is worth $1 billion as of July 2016.
Shoedazzle, founded by start-up guru and former attorney, Brian Lee, attorney Robert Shapiro, Kim Kardashian, and represented by Kimora Lee Simmons, joined with Just Fab in 2013.

The Wall Street Journals quotes Mr. Lee as attributing the success of his many start-ups to pairing with celebrities with substantial social media stardom.  Learn more about JustFab:

Fabletics, a fashion athletic brand created by actress Kate Hudson, had $150 million in revenue, attributed to their e-commerce business, and plans to open 75-100 retail stores in the future. Six have opened at present and they attribute 40% of sales to current sybscribers.

Both companies, along with most under the Just Fab brand are subscription based shopping services, and have been largely successful in social media due to the famous faces behind the labels. Read more: Fashion Unicorn Startup JustFab Inc. Taps CFO With IPO Experience

Despite Mr. Tappin’s success at going public, he has chosen not to put Just Fab on the public market just yet. A wise choice perhaps, given the common practice of start-ups often being snubbed in their initial market openings. Currently, JustFab, Inc. has 3 million customers as of 2015 and growth has slowed considerably as of late.