Just Fab, Inc. named a new CFO and COO, Tod Tappin, as of June 30,2016, who is known for his IPO transition strategies. His previous position at Rubicon Project, as their CFO and COO, guided them onto the public marketplace in 2014.
JustFab, Inc. is the parent company of Fabletics and Shoedazzle, and is worth $1 billion as of July 2016.
Shoedazzle, founded by start-up guru and former attorney, Brian Lee, attorney Robert Shapiro, Kim Kardashian, and represented by Kimora Lee Simmons, joined with Just Fab in 2013.
The Wall Street Journals quotes Mr. Lee as attributing the success of his many start-ups to pairing with celebrities with substantial social media stardom. Learn more about JustFab: https://www.linkedin.com/company/justfab
Fabletics, a fashion athletic brand created by actress Kate Hudson, had $150 million in revenue, attributed to their e-commerce business, and plans to open 75-100 retail stores in the future. Six have opened at present and they attribute 40% of sales to current sybscribers.
Both companies, along with most under the Just Fab brand are subscription based shopping services, and have been largely successful in social media due to the famous faces behind the labels. Read more: Fashion Unicorn Startup JustFab Inc. Taps CFO With IPO Experience
Despite Mr. Tappin’s success at going public, he has chosen not to put Just Fab on the public market just yet. A wise choice perhaps, given the common practice of start-ups often being snubbed in their initial market openings. Currently, JustFab, Inc. has 3 million customers as of 2015 and growth has slowed considerably as of late.