According to Los Angeles Business Journal, Livio Bisterzo’s Green Park Brands Inc. received funding from Leonardo DiCaprio and Strand Equity Partners. The two investors directed their money to Hippeas, an organic chickpea snack marketed by the company. Green Park Brands introduced Hippeas last year. Hippeas, which comes in four flavors: cheese & love, in herbs we trust, far out fajita, and sweet & smoking, received a positive reception from snack fans. Some fans are describing it as “addictively delicious.”
Hippeas was available at various stores in the U.S beginning in March 2016. Since the product hit the stores, it has generated sales amounting to $2.5 million. Bisterzo is positive that Hippeas will make over $11 million this year. He also believes that his past business experiences amassed from different ventures such as Kyoku and Little Miracles have played a part in the successful launch of Hippeas. He bets on his vast networks in the business world to push Hippeas to be a market leader in the chickpea subcategory of snacks. At the moment, 1-ounce bag of Hippeas goes for $1.95 in the following stores: Albertsons, Vons, and Starbucks. The company is working tirelessly to ensure that the product is available in other American stores such as Kroger Co. and Target stores. Outside America, Hippeas is slowly making a name for itself in the UK. The product seems to be doing great in the UK as the company has already established an office to serve the UK market.
The American market dynamics are likely to favor Hippeas. Norman Deschamps, a market researcher, based in Canada, says that there was an upsurge in the purchase of chickpea snacks in 2016; this subcategory grew by a whopping 153%. Deschamps adds that the market for snacks is growing year after year. He believes that companies like Green Park Brands are out to make a fortune before other manufacturers jump on the bandwagon.
Bisterzo is an innovative Italian entrepreneur. The graduate of the prestigious University of the Arts has an eye for business. He has founded companies dealing in consumer goods, hospitality business, and events among other ventures. He currently resides in Los Angeles with his family.