CEO and Founder Don Ressler is no stranger to getting deals done. Ressler has successfully grown a number of companies from the ground up, and now runs Intelligent Beauty. Other companies of his include JustFab, Fabletics, and more.
Ressler started out by founding FitnessHeaven.com, which was eventually bought by Intermix media. He stayed on with the company, turning his portion into its primary profit center. Then, He founded Alena Media with Adam Goldenberg. When News Corp acquired the company in 2005, they decided to pursue new ventures.
Don Ressler saw an upcoming need for performance marketing
. Thus, he decided to brainstorm an idea. He got their team together at Alena Media and did a brainstorming session that lasted two weeks. Then they came up with the idea for Brand Ideas, which later turned into Intelligent Beauty.
DERMSTORE launched and it was a direct to consumer marketplace offering cosmetics and skincare products. It was a hit success. Not far behind its launch was SENSA which was a weight loss site and had an endorsement from Doctor Alan Hirsch on perezhilton.com. Brett Brewer was hired to be the CEO. While the company has not released its finances, they are said to be highly profitable right now.
Don Ressler also managed to secure $43 million in venture funding for the company, after completely bootstrapping for two years. They then released a number of other companies. First was JustFab, which does fashion retail subscriptions online and boasts Kimora Lee Simmons as the creative director and the president. They also landed $33 million in funding from Matrix Partners.
Using Ressler’s expertise, the team was able to get 4 million users later that year. And they got $76 million more in funding because of it in order to grow. Then they realized they had a lot of parents as customers and they could help them with a new line called FabKids, a children’s clothing line.
And very recently, they showed their ability to get more celebrity endorsements by signing Kate Hudson on board. One thing is for certain, her appearances have helped them grow their sales by a significant amount. Don Ressler is now sitting high in the industry after buying out a competitor named Shoe Dazzle as well. Don Ressler is CEO who is keen on finding market opportunities and bringing them to life. Their market cap reached $250 million in recent reports. That’s a massive opportunity for them to continue to brand.